Every Door Direct Mail is a program through the United States Postal Service that offers mailers the opportunity
to saturate entire mail carrier routes (hit every door on
the route). It may benefit some marketers, because it includes a postage discount and mailing lists. However, there are things about the program you should be
aware of.
Every Door Direct Mail is NOT a targeted mailing in the sense that we normally use the term on this site. The Every Door Direct Mail system can only target houses based on physical location, not by other factors such as age, income level, interests, etc. Basically, it allows you
to hit every house along a particular mail carrier's route - if that is something that is helpful to you. However, due
to the strict specifications that pieces must meet, you will almost certainly still need to go through a mail house or marketing company like New Way Marketing to make
sure your mail qualifies.
Businesses that may stand to benefit from Every Door Direct Mail include:
• Restaurants
• General retail stores (not recommended for specialty retailers as they would benefit from a more targeted list)
• Dentists
• Attorneys
• Doctors, Health Clinics and Hospitals
• Dry Cleaners
• Churches
• Tax Preparation
• Gyms/Fitness
• Moving/Storage
• Museums/Amusement Parks/Local Attractions (if not specifically targeting homes with children)
• Salons and Spas
(if not targeting women or specific incomes)
• Florists
• Insurance Agents (if not targeting homeowners or specific income ranges)
• Auto Repair (if not targeting specific vehicle types or income ranges)
• Car Washes
• Home Services Businesses (Carpet Cleaning, House Cleaning, Pest Control, Landscaping,
• Heating & AC and Electricians)
New Way Marketing
is now offering the Every Door Direct Mail Service
TM
TM
TM
THE PERFECT REAL ESTATE TOOL
FOR MARKETING YOUR
● Just Listed or Just Sold Properties
● Hud Properties
● Your Farm Special Event Information
● Introducing Yourself To The Neighborhood
● Open House and more
Request a FREE Count for
USPS Every Door Direct Mail
NO OBLIGATION
First Name:
Last Name:
Company:
Phone:
Email:
How would you like to reach customers?:
Enter Complete Address for Radius Count
or Zip Code for Zip Code Count:
Who do you want to target?:
AN AFFORDABLE WAY TO REACH NEW CUSTOMERS USING EDDM